The Veterinary Creator

How to turn your expertise into an audience and income, without losing the credibility you've built

You build credibility by getting the right information to pet parents, before the bad information does. You'll walk away with a clear, personalized plan to do exactly that.

Map out my plan

The reach we've built at BK Pets, using this exact process:

2.5M
Followers
15.8M
Monthly views
80.5K
Monthly shares

Does this sound like you?

If you're nodding at these, you're not overthinking it. You're being careful with a reputation you spent years earning.

That's exactly what the Roadmap is for.

Reaching pet parents is a process you can follow, and done right, it adds to the credibility you've built.

Here's the part nobody tells you.

When you posted before and it went nowhere, that wasn't proof you're bad at this. You were guessing, posting without a plan and hoping something would land. Anyone gets that result that way, even people who do this full time.

Reaching people is a skill you build, the same way you built every other skill you have. There are real patterns behind why one video reaches a million pet parents and another reaches forty. Once you can see them, you can follow them.

And that worry about your credibility? It runs the other way. Right now the loudest voices your clients hear online are often the least qualified. Pet parents are taking advice from marketers and strangers instead of the person who actually went to vet school. Every day you stay quiet, the bad information wins by default.

When you show up and get good information in front of them, you aren't selling out. You become the trusted voice in a space that badly needs one.

So the hard part was never you. It was not having a map, and that part isn't yours to invent.

Here's what a repeatable process looks like.

A while back, I found a video blowing up on an account nowhere near the pet world. America's Test Kitchen, a cooking channel, posted one that opened with, "Storing your vermouth in the cabinet? We need to talk." It did 958,000 views.

The hook we borrowed
"Storing your vermouth in the cabinet? We need to talk."
America's Test Kitchen · 958K views

The video wasn't really about vermouth. The hook was a format: name a small habit your audience does without thinking, then say "we need to talk." So I took that exact format and pointed it at pet parents.

What we made from it, with the real numbers from our account
Dumping a new bag of dog food into a storage container
3.2M
views
"Buying a new bag of food and dumping it into a container like this? We need to talk."
Refilling a dog's water bowl
2.2M
views
"Filling the same water bowl your dog drank from yesterday? We need to talk."
Using the same kibble scoop every day
890K
views
"Using the same scoop to feed your dog kibble every single day? We need to talk."
Cleaning a dog's water bowl
739K
views
"Feeding your dog out of the same bowl they ate from yesterday? We need to talk."

Same format, a different everyday habit each time. When something works, we don't reinvent it, we repeat it. And that's exactly what I teach you to do in the Roadmap: find a hook that's already working on an account near your niche, and make it your own.

Bryce and Kenzie

Who you'll actually be talking to.

I'm Bryce. I'm not a vet, and I'll never pretend to be. What I do know is how to reach pet parents online.

My wife Kenzie and I built BK Pets and Fairbowl from nothing into an audience of 2.5 million. I spent years making these videos myself, getting plenty of them wrong, and slowly learning what actually reaches people and what doesn't.

That's the whole reason this works. You bring the expertise I don't have, and I bring the reach you're trying to build. Together, that's how good information gets in front of the people who need it.

When you book a call, you're not handed off to a team. You're talking to me. I'll look at your situation and map your plan with you, personally.

What you walk away with.

A plan built for you

You'll fill out a short intake first, so I understand your goals, your schedule, and what you're working with. Everything we map is built on that.

One 90-minute call

We work through your situation together, with my full attention on your practice and your best opportunities. It's recorded, so you keep everything.

Your roadmap, in writing

A written plan for how to start reaching pet parents online and turn that attention into income, built around your situation.

A month of backup

For 30 days after the call, reply anytime with questions and I'll answer. If something doesn't click, you're not on your own.

Who this is for.

This is for you if:

  • You're a vet who wants to reach pet parents online, but you're not sure where to start or what actually works.
  • You're willing to get on camera, even if it feels awkward at first.
  • You've tried posting here and there, it went nowhere, and you're done guessing.
  • You care about getting good information to pet parents, not just chasing views.
  • You want the attention you build to eventually turn into income, not just a follower count.
  • You're busy, and you need a plan that fits around real clinic hours.

This probably isn't for you if:

  • You want someone to run your accounts and make your content for you. This is a plan you carry out yourself, in your voice.
  • You're hoping for overnight growth or a viral shortcut. This is a process that rewards showing up.
  • You're not open to being on camera at all. The whole approach is built on you being the trusted voice.

What it costs

Founding rate
$500$249
The Veterinary Creator Roadmap
A short intake, built around you
One 90-minute call, one on one and recorded
Your written roadmap
30 days of follow-up after the call
Map out my plan

A few things you might be wondering.

I barely have time as it is. Can I actually fit this in?

Yes, and that's exactly why the plan is built around your schedule. You don't need to post every day. A steady, realistic rhythm beats a burst you can't keep up, and we'll set one that fits your real life.

What if I've never made a video before?

That's a great place to start. The plan meets you wherever you are, and the free 5-day course walks you through the basics of making one. You won't be thrown in the deep end.

How do I book the call once I've paid?

After you check out, you'll get everything you need to pick a time and fill out a short intake beforehand. I'll come to the call already knowing your situation.

I'm not a practice owner. Does this still work for me?

Yes. This is about you as a voice, not your title, so it works whether you own a clinic or work at one. If you plan to post about your workplace, it's worth a quick check of your employer's policy first.

You mentioned the call is recorded. What happens to it?

The recording is yours, so you keep everything we cover. Separately, I might ask if I can share a short clip to help other vets, and that's completely optional. You can always say no, and it won't affect your roadmap or the call in any way.

Will you guarantee I'll grow an audience or make money?

No, and I'd be careful with anyone who does. What I can promise is a clear, personalized plan and my honest read on your best opportunities. The results come from you putting it into action.

Let's map out your plan

You've read this far, so some part of you already wants this. Reaching pet parents is a process you can follow, and done right, it only adds to the credibility you've built.

One 90-minute call, a written roadmap made for your practice, and a month of follow-up, all pointed at turning what you know into an audience and income. Book your call and we'll map it out together.

Map out my plan